Local Artist Makes the Move to Mobile

I've known Jamie Perry & her husband Mike for YEARS!! Met them at an artshow and have managed their mailing list ever since (evolving from Avery Labels to electronic printing and now to email newsletters).

Her website needed updating as well. The "straw" came last year when she couldn't easily update the pricing on her old website just before the Holidays.

What's more, being build on 10-year-old plus technology there were a lot of features missing.

Well, good news, after months of hard work (blood, sweat, AND tears), JS Perry Studio is proud to have a state-of-the-art shopping cart site. Appearance is better but the BIG difference is functionality where her customers can now search by category and keywords, Jamie can cross promote items, and change pricing, featured items, and inventory much easier. Visit jsperry.com to check it out!

 

She promoted her new website through an email campaign. She went mobile at the same time, displaying her QR code at a recent show.  When you combine a marketing strategy with new technology you can get these kind of AWESOME RESULTS:

• Her email that went out had a 39% open ratio and a 29% click-thru rate
• In the first 10 days, the new website had 881 unique visitors (35% conversion), a 24% revisit rate, 9279 page views (average 8.5 per visit) and most importantly over $1200 in orders
• In 7 days the mobile site got 35 unique visits and 107 total page views and drove traffic to the mobile version of her shopping cart

NOTE: These ratios are significant because 1-5% is considered reasonable.

Jamie will be the first to tell you, the transition wasn't easy but she will also agree that the results are worth it!